Perception
78(%)
Three steps to a board-ready brand scorecard
01
Tell us about your brand
A few quick questions about your business and the challenge you're facing.
02
Establish your metrics
Choose how you'll measure across four proven pillars, and set your targets.
03
Track your impact
Watch your Brand Health Score climb, with a monthly read on what moved and why.
Four pillars.
The whole picture.
Set up the measures that matter in minutes, then watch them move from baseline to month twelve.
Perception
78(%)
You’re growing recall, not yet earning inclusion
Branded search has doubled, but the North Star needs the name written into the brief — a higher bar than search volume alone.
Commercial
27(↑ 8)
You’re growing recall, not yet earning inclusion
Branded search has doubled, but the North Star needs the name written into the brief — a higher bar than search volume alone.
Awareness
1750(↑ 450)
You’re growing recall, not yet earning inclusion
Branded search has doubled, but the North Star needs the name written into the brief — a higher bar than search volume alone.
Loyalty
34(%)
You’re growing recall, not yet earning inclusion
Branded search has doubled, but the North Star needs the name written into the brief — a higher bar than search volume alone.